At Identity, We want to ensure we give our clients the knowledge and advice to re create your hair and beauty regime at home.
We only use the best products at Identity and all of them are available to purchase in the salon.

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Brings hair closer than ever to natural perfection
This Salon professional affordable shampoo and conditioning range is designed specifically for you. Our trained staff will be able to prescribe the best hair care range for your needs from dry/damaged, Volume or scalp disorders.

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Get your personalised styling recommendation from the Schwarzkopf OSIS range.
Maximum creativity with minimum effort. This styling and finishing range offers products to help create volume , curls or smooth the hair in 4 levels of control, each of them prescribed by your stylist.


Elemis is the leading luxury British spa and skincare brand favoured by as many as 6.5 million spa-goers per year. The successful combination of natural active ingredients with cutting-edge technology has enabled Elemis to bring to market some of the most influential anti-ageing products and professional spa-therapies the beauty industry has ever seen.

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Led by its award-winning efficacy  trialled anti-ageing and Skincare range, Elemis’ formulations are designed to dynamically treat the skin with powerful results. The carefully crafted relationship between natural ingredients and scientific advances allows Elemis to create multi-active formulations to ensure maximum therapeutic activity. Developed first and foremost for professional treatments guarantees depth and reliability in every product, ensuring that lifestyle concerns can be dynamically addressed in spa and at home.
The heart of every product is founded in Elemis’ unique spa-therapy menu. These treatments are the cornerstone of Elemis’ lifestyle concept and have been created to respect the skin and body’s complex physiology. Offering an unparalleled experience, unique massage sequences and power-boosting facials, combined with the most potent actives available, ensures that dramatic, visible results are achieved.
Through innovation and constant evolution, Elemis’ goal is to constantly strive for new discoveries in therapeutic skin science. Elemis is a way of living and is embracing the ever-changing needs of today’s hectic lifestyles.

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When it comes to natural nails, Jessica Cosmetics is considered a world leading brand, with a range of Jessica nail products to achieve and maintain naturally beautiful nails.
Jessica nails developed products that are used in beauty salons throughout the UK for manicures, pedicures and more recently, Gel Nail with the Jessica GELeration range.

IMG 8755Sienna X

With a fantastic reputation and loyal fan base, it isn’t hard to See why Sienna X is the market leading professional sunless tanning brand in the UK. From a wide range of acclaimed spray tanning solution through to our award-winning Instant Bronzing Gel, Sienna X have expertly crafted sunless tanning products for every need.
For starters, Sienna X products are paraben, alcohol and cruelty free.

IMG 8775Hollywood lashes

Hollywood Lashes were one of the first companies to launch the innovative eyelash extension system into the UK in 2005. 
Over the last 9 years the industry has grown immensely and new eyelash extension curls, thicknesses and lengths have been introduced to the industry. Some of the less professional/cheaper option kits on the market only include the same type of eyelash extension to attach to every client. We believe that everyone is different and the applications should be made to reflect this. Hollywood Lashes have semi permanent eyelash extensions that will suit each individual customer. Our eyelash extension products are put together and custom made to your requirements to include a range of semi permanent eyelash extensions to suit your varied client base.