Schwarzkopf are celebrating their 111th year at the forefront of the hairdressng industry, and at IDENTITY we follow their brand.

IGORA ROYAL:  IGORA is is an imaginative world of colour that provides every shade result imaginable, from natural neutrals to fashion forward fire-crackers.Igora represents best performance, latest inspiration and real partnership.

INTENSE FASHION COLOURS: New this season from IGORA royal intense + is a selection of 8 permanent fashion colours designed to give long lasting vibrancy in the hottest shades. From lusty coppers to provocative reds and deeply sultry violets, the innovative formulation of royal intense + deposits extra intense pigments in the hair, combining bold colour with flawless condition and lasting brilliance.

IGORA VIBRANCE: IGORA vibrance is a gentle demi-permanent range that creates sparkling and vibrant tones. Ammonia-free, these high performance colour pigments provide intensity and luminosity that blends up to 70% of white, achieving everything from expressive fashion looks to intensive natural shades.

COLOUR 10:   THE WORLDS FIRST FAST-PERFORMING PROFFESSIONAL 10 MINUTE COLOURATION.The new range in Igora has the benefits of all the Igora Royal to deliver perfect coverage and outstanding care - In just 10 minutes!. Perfect for theose lunch hour colour changes!

ESSENSITY:   Offering superb natural performance, ESSENSITY is a complete range of colour products that delivers optimum results with a concern for the planet and the ingredients used. Pure, certified Organic essences and essential oils are used to create healthy looking hair with a natural shine and a velvety beautiful touch