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About Identity

Identity was launched in 2008 by well renowned Northampton hairdresser Kelly Fisher. Since opening Identity, it has expanded 3 times bigger, offers beauty and are now Schwarzkopf UK creative team awards “overall winners 2014/2015”

We are proud to be one of Northamptonshire’s largest 5 star hair and beauty salons and boast separate colouring and cutting rooms, 3 beauty rooms and also our Luxury Experience relaxation room with shiatsu massaging basins.

Based in Duston, our aim is to bring 5 star luxury and skill into a local and convenient area for you.
We deliver 1st class service to all of our clients as well as maintaining high standards of hairdressing consistently by attending training seminars, competing in shows and competitions, as well as photo shoots.

Our team of professional hairdressers offer classic and creative hairdressing to both men and women ensuring quality and affordable luxury.
Our fully qualified and friendly beauticians aim is to bring you the highest standard of treatment and care so that you feel relaxed on the inside and radiant on the outside. Each and every clients happiness is extremely important to us, and we endeavour to make your time with us as relaxing and enjoyable as possible.


kellyKelly Fisher

Salon Director

Well renowned Northampton hairdresser and IDENTITY Salon Director Kelly Fisher has been in the industry for over 16 years. She has an incredible passion for the hairdressing industry, which is why she is such a sought after stylist! Her time in the salon is spent making her clients feel and look amazing, as well as educating the team on her wealth of experience, which includes:

  • Being awarded a place on the Schwarzkopf Young artistic team member for 2 consecutive years,
  • Won the Schwarzkopf Creative team awards for 3 years as well as her team winning the Schwarzkopf creative team awards 2014/2015.
  • She has been on stage at industry exhibitions including Salon International and Pro hair live.
  • She also is a regular stylist with her photo shoot portfolio printed in local media publications as well as trade magazines.

Mission Statement

To make you look and feel fantastic and give you the knowledge to re create your hair and beauty regime at home.
We are trained to deliver the highest standard of hairdressing and beauty services to our clients and we feel it is important to enjoy a relaxing experience whilst in the salon.
“Our biggest achievement is making you look and feel fantastic!”